Memphis, Tennessee | Early feasibility + advisor review
William Hurley Associates LLC is developing an early-stage senior community concept focused on wellness-centered independent living, creative programming, intergenerational connection, and purposeful aging.
Founded by Shirley Brown Hammond, RN, Psychiatric Nurse Practitioner, Ed.D., with more than 30 years of healthcare and senior-care experience.
Executive Overview
William Hurley Associates LLC is developing a mission-driven, attainable senior rental community for adults 62.5+ who can live independently or with light non-medical support, but who need more connection, wellness, creativity, mobility, dignity, and community than standard senior apartments often provide.
Project Snapshot
Development Strategy
The locked Orleans Street scenario is now planned around two apartment buildings with a community hub, central green, gardens, walking paths, rear parking, and green infrastructure. Cottage-style homes may be evaluated for another site.
Future phases may add apartment-style units or evaluate a separate cottage-style site to increase capacity, improve operating scale, and strengthen long-term sustainability.
Resident + Affordability
The project’s affordability model is still being pressure-tested. At the mission resident income level, rent alone may not support the full operating model. William Hurley Associates LLC is exploring a blended strategy that may include mixed-income rents, sponsorships, grants, public/private funding, a proposed future foundation/nonprofit arm, and affordable housing or tax-credit feasibility review.
Community Hub
Potential school reading programs, oral history, storytelling, tutoring, and community engagement.
Potential creative classes, plant bus / succulent workshops, listening room, gardening, music, and gathering.
Potential movement, mobility, PT-informed support, mental wellness, nutrition education, and group walks.
Programming examples are planned or potential areas, not guaranteed operating commitments.
Founder + Build Team
The team story is intentionally straightforward: healthcare insight, construction experience, and a disciplined feasibility process before public claims harden.
Founder & CEO, William Hurley Associates LLC
Shirley Brown Hammond brings more than 30 years of healthcare experience, including work in geriatric psychiatric and long-term care settings. She is an RN, psychiatric nurse practitioner, and holds an Ed.D. in leadership. Her experience gives her direct insight into the gap between institutional senior care and the independent, dignified, life-giving environment many seniors still need.
Developer/ Contractor
Stevon Hammond is expected to serve as Lead Developer / General Contractor. He brings more than 20 years of commercial construction experience and is expected to lead construction strategy, contractor coordination, and value-engineered delivery planning.
Site Opportunities
William Hurley Associates LLC is evaluating two 2-acre Memphis site opportunities. Neither site should be treated as controlled until ownership, acquisition pathway, zoning, utilities, title, environmental condition, and site feasibility are confirmed.
Initial read: Potentially stronger first feasibility target due to existing infrastructure and transit adjacency, subject to diligence.
Initial read: Potential later public/private partnership opportunity, likely more complex for Phase 1.
Capital Strategy
This is not being presented as a formal capital raise. William Hurley Associates LLC is currently seeking feedback from investors, advisors, funders, and development experts before moving into formal fundraising.
Visual Direction
The locked Orleans Street concept rendering shows a two-apartment-building scenario with a community hub, central green, gardens, walking paths, rear parking, and green infrastructure. It replaces the earlier tiny-home/cottage visual for this site; cottage-style homes may be evaluated at another site.
Downloads
Curated public-facing materials only. Internal intake notes, legal-sensitive concepts, and raw risk notes are intentionally excluded.
Short overview for early feedback conversations.
Download One-PagerDetailed concept summary, resident thesis, phasing, risks, and next steps.
Download Concept MemoPlanning assumptions for the 2-acre site options and realistic unit capacity.
Download Site BriefEarly review of possible capital, grant, sponsorship, public/private, and affordability-support lanes.
Download Funding MemoOverview for universities, churches, nonprofits, and community partners.
Download Partner BriefSlide deck for investor, advisor, and partner conversations.
Download Pitch Deck PDFDownload PPTXCurrent Ask
William Hurley Associates LLC is seeking early investor, advisor, funding, and partner conversations to pressure-test the Phase 1 feasibility, site strategy, capital stack, affordability model, and partnership structure before a formal capital raise.
Email the Team